West Bund is located in Xuhui Promenade area; the coast line is about 11.4km long and the area is sized approximately 9.4 square km. It is the most dynamic waterfront New Urban Area in the city. As one of the six major functional zones in Shanghai’s 12th 5-year plan, West Bund takes “planning guidance, culture forerunner, industry leading” as its overall development idea, and aims to build a collection of domestic and foreign top-notch centers around the brand project of “West Bund Cultural Corridor”, “West Bund Media Port” and “Shanghai Dream Center” etc. West Bund, which integrates culture, art, information media, innovative finance, commerce and life, has become a charming new landmark of urban culture in comparison with the left bank of Paris and the South Band of London.